When we talk about smart cities, it’s usually the high-tech aspects that get airtime; our minds usually go first to AI-powered cameras and digital dashboards to smart grids and self-regulating traffic systems . In South Africa, however, where daily realities include potholes, power outages and overloaded public transport, the smartest solutions are often the simplest ones – in this case, clear, reliable street signage that stand the test of weather and time.
Joel Chetty, Sales Manager for C&I at Epson South Africa, says that while signage in its traditional sense might not scream “innovation”, it’s one of the most foundational and often overlooked building blocks of functional, inclusive cities. “Signage is a crucial part of how people move through and interact with public spaces. They’re central to…


