Inspired by the beloved animated TV series and designed for fans of all ages

South Africa, 08 August 2025: Converse brings the heart and humour of Bluey to life with a limited-edition collection of footwear, apparel, and accessories designed for fans of all ages. Inspired by the hit animated series that has become a favourite among multigenerational audiences across the globe, the Converse x Bluey collection captures the fun and joy of everyday adventures.

Through a creative partnership between BBC Studios and Ludo Studio – who together co-developed vibrant prints, character-driven graphics, and thoughtful design details – the collection transforms classic Converse icons into wearable moments of connection, celebrating the laughter, playfulness, and love that define Bluey’s world.

The collection spans a wide range of styles, each one crafted to reflect the colourful energy and emotional depth of the show. The Chuck Taylor All Star Hi features a bold canvas upper with mixed digital print techniques and core Chuck details, while the EVA Lift version includes a discoverable Bluey Star detail on the lining — a hidden homage to the show’s sense of wonder. The Chuck Taylor All Star 1V arrives in multiple variations, including a playful homage to the “Keepy Uppy” episode and a version with left and right shoes representing Bluey and Bingo, complete with fuzzy tail heelstays.

For the youngest fans, the Chuck Taylor All Star Madison and 2V styles offer easy-on functionality and vibrant character-inspired colour blocking, including ear overlays and single-strap closures with printed details.

An accompanying apparel capsule includes a Graphic Hoodie and two Graphic Tees featuring screen-printed and rubber ink artwork that bring Bluey’s charm to life in wearable form. A Go-To Backpack and Trucker Hat round out the collection with all-over prints, colour-blocked panels, and thoughtful nods to the show’s visual language — making them perfect for everyday adventures.

The Converse x Bluey collection is a celebration of creativity, connection, and the joy of being yourself. Whether you’re a parent rediscovering the power of play, a Gen Z fan, or a little one just starting to explore the world, this collection invites you to move through life with your favourite animated TV character, Bluey.

The Converse x Bluey collection launches globally on August 7 at Converse.com and at select retailers.

ENDS

Media contact: 

Total Exposure 

Jenkins Moshoette 

061 839 7314  

jenkins@totalexposure.co.za 

About Converse 

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men’s, women’s and children’s lifestyle footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za 

About Bluey

Bluey is a loveable, inexhaustible Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Bluey is created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

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About BBC Studios Brands & Licensing

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

About Ludo Studio

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au.

Regards