WHAT YOU DON’T KNOW WILL COST YOU: THE PAINFUL REALITY BEHIND MOST PRODUCT LAUNCHES
Ngozi wasn’t starry-eyed. She was seasoned. Her skincare brand, Nkanyezi Naturals, had graduated from her kitchen to boutique shelves and was now in talks with a major national chain. This was her big moment. But like most South African entrepreneurs, she was about to find out the hard way: launching a product isn’t just about having…


