SAB BRINGS TOGETHER GLOBAL AND LOCAL LEADERS TO STRENGTHEN PARTNERSHIPS FOR SAFER COMMUNITIES
Johannesburg, South Africa, 8 October 2026 – The South African Breweries (SAB) today convened government, law enforcement, business and civil society leaders to advance public-private partnerships aimed at improving road safety and reducing alcohol -related harm in South Africa.
The engagement, held as part of SAB’s Cheers to Responsibility Week, focused on translating collaboration into measurable action through SAB Sharp, the company’s responsible consumption platform built on three pillars: educate, enforce and innovate.
A key focus was road safety, where partnerships are already supporting stronger enforcement outcomes. Through its Responsible Driving Programme, SAB has supported the establishment of 34 alcohol evidence centres nationwide, invested more than R52 million in Alcohol Evidence Centres and roadblocks, and contributed to enforcement initiatives associated with over 60 000 drinking and driving arrests since 2022.
These interventions demonstrate the role that coordinated public-private partnerships can play in strengthening enforcement capabilities, improving evidence collection and supporting the prosecution of drinking and driving offences.
Speaking at the event, SAB Vice President of Corporate Affairs, Zoleka Lisa emphasised the importance of moving beyond commitments to measurable impact. “At SAB, responsibility is embedded in how we do business. Through SAB SHARP, we are investing in initiatives that educate, strengthen enforcement and drive innovation to reduce alcohol-related harm. But meaningful progress requires more than good intentions. It requires partnerships that translate shared commitments into tangible action and measurable outcomes. By combining the expertise and resources of government, business, law enforcement and communities, we can make a meaningful contribution to safer roads and communities.”
Deputy Minister of Transport Mkhuleko Hlengwa, who delivered the keynote address, emphasized the importance of public-private collaboration in improving road-safety outcomes: “Road safety is not the responsibility of government alone. Sustainable change happens when government, business, academia, law enforcement and communities come together behind evidence-based solutions. Public-private partnerships are not simply about sharing resources; they are about combining expertise, accountability and innovation to create lasting impact. Through collaboration, we can build a culture of responsibility that helps reduce harm and protect lives.”
The event also brought together global and local experts to share insights on responsible consumption, examine successful partnership models and explore opportunities to strengthen and scale interventions in South Africa.
Through SAB Sharp, SAB remains forever committed to responsible partnerships, working alongside government and stakeholders to advance practical, evidence-based solutions that encourage responsible choices, strengthen enforcement and reduce alcohol-related harm.
South Africa, Be Sharp.
#ENDS
About South African Breweries:
The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa’s largest brewer, a powerful economic contributor, a leader
in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company operates 7 breweries and 42 depots in South Africa, a total workforce of approximately 5 000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish.
We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Beer is the drink for moderation, and for over a century, SAB has championed responsible drinking. We are committed to providing our consumers with Balanced Choices to enjoy on any occasion. We also invest in marketing that aims to reinforce positive behaviors, and we work with communities, customers, and partners to promote responsible consumption through evidence-based initiatives.
INFO SUPPLIED
