AS ROOIBOS DEMAND GROWS, SAFEGUARDING ITS ORIGIN MATTERS MORE THAN EVER
AS ROOIBOS DEMAND GROWS, SAFEGUARDING ITS ORIGIN MATTERS MORE THAN EVER Rooibos has earned international recognition for its distinctive flavour, health benefits and uniquely South African origins. As new export markets open and demand grows, safeguarding Rooibos’ origin is becoming increasingly important to the industry’s future. Recent trade developments, including expanded market access and the…


