STANDARD BANK YOUTH BAROMETER: SAME DREAMS, DIFFERENT REALITY – SAYOUTH ARE ADAPTING, NOT GIVING UP
There is a familiar but often light-hearted tension between Gen Z and older generations in South Africa. The term ama-2000s, often used to describe today’s youth, reflects more than differences in language, behaviour or culture. It signals a broader shift in values, priorities and ways of navigating everyday life. Yet while the lifestyles and financial…


